Immigrants in detroit Research Paper Example | Topics and Well Written Essays - 2500 words

Immigrants in detroit - Research Paper Example tates and taking jobs from less fortunate Americans, which in all honesty those Americans are not willing to do those jobs anyways, but that still remains to be a huge debate. Americans get angry on immigration because if immigrants take the time to actually come to this country, they should take the time to become a legalized citizen of the US. Even if immigrants get the citizenship would Americans opinions change? Another problem associated with immigration is that it increases the population of the country and therefore, many look at immigration as a huge dilemma and in some eyes it is completely true. Detroit is one of the most exposed states of Michigan where immigrants visit to find jobs, socioeconomic status, etc. Detroit is the largest city in the U.S. state of Michigan. It is a major port city on the Detroit River in the Midwest region of the United States. Detroit is the only major U.S. city that looks south of Canada. Detroit is known as the world’s traditional automotive center and that’s why it has got two nicknames: The Motor City and Motown. From 1805 to 1847, Detroit was the capital of Michigan. The city assumed great importance after the mid-19th century as a shipping, shipbuilding, and manufacturing center, attracting migrants from around the world including Poles, Italians, Germans, Serbs, Croats and others. However, large number of migrants came from the South, especially African Americans who arrived in Detroit after 1900 as factory production increased rapidly. Detroit was the leading producer for the military during World Wars I and II. Industry spurred growth during the first half of the twentieth century as the city drew tens of thousands of new residents particularly workers from the Southern United States to become the nation’s fourth largest. At the same time, tens of thousands of European immigrants poured into the city. Social tensions rose with the rapid pace of growth. The color-blind promotion policies of the auto plants

Falling from Grace Essay Example for Free

Falling from Grace Essay The novel Falling from Grace is about a young girl who disappears at the beach. Many people feel responsible for her disappearance such as Andrew, her father; Annie, her sister; and Kip, who gets tangled Into the chaos. Family members Andrew and Annie feel that It was their duty to take better care of Grace. Major characters who became Involved Andrew: her father feels the ultimate responsibility for Grace. He said it was alright for them to play one more game of trackers on the beach in the middle of the night. He gets a call from Kip explaining that he found the phone in a bag that was washed in and claims he saw them in the distance. Annie: Graces sister was with Grace when she fell into the sea. Grace saw a penguin in the water and said she must save it, so they did. Then the tide came in and they couldnt go back the way they came, so they had to climb up a small cliff. While Grace was climbing, her backpack fell off , containing the penguin. Then the rock Grace was holding onto fell with some of the cliff so she fell Into the water. Kip: Kip was walking to the beach when he saw a backpack In the water. He found a phone Inside and It started ringing. Of course, he answered It and when KIP said hello the man answered with a bunch of questions bout his daughters. KIP replied that he found the phone In a backpack and saw his girls around the cliffs. Then Kip meets the Ted character, a strange man who shares Kips love of music. Ted offers Kip a coke which Ted jokes might be Gulf War coke. Ted: Ted is a strange man who has little and a lot to do with the plot line; he meets Kip at the start in the rain. Ted cuts his foot on a bottle in the water and Kip helps him stop the bleeding. At the end we discover that Ted whilst he was very drunk found Grace and left her in a cave but he doesnt remember where. But he did leave his coat behind which probably saved her life.

Compare how visual images are used in Blessing and one other poem Essay

Compare how visual images are used in Blessing and one other poem (Vultures) to highlight political issues. The poet of Blessing Imtiaz Dharker and the poet of Vultures Chinua Achebe both use visual images to highlight the political issues in both poems. However both poems are very different from each other and contrast from of the poets’ views. The poem Blessing is about a water pipe bursting and how that is a blessing, as in the country they live in water is very limited and it doesn’t rain much in the country. The poem Vultures is about the evil of war and how evil always has good and good always has evil. The contrast in the two poems is Blessing is about Poverty and lack of water, whereas Vultures is about war and ethnic dying. In the poem Blessing the poet discusses the theme of third world poverty and the lack of water through using different language feature. For example line one â€Å"The skin cracks like a pod.† Using like in the sentence it shows that the poet is comparing dry skin to a pod, a pod dries out till it crack. There is also onomatopoeia used in this poem, â€Å"sliver crashes to the ground† crash is normally a negative onomatopoeia as the first thing that may come to our head may be car crash; however it is used as a positive as it is used with silver. Silver is a value metal and is precious, this shows how precious the water was to them. In the poem Vultures the poet discusses the theme of war and ethnic dying by using different language features. For example in Vultures the poet has used repetition of death and negative vocabulary a number of different times. â€Å"perching high on broken bone of a dead tree† in the phrase there are tow negative words. These negative words show that the Vul... ...g and Vultures to show the different political issues. In the poem Blessing visual images are portrayed about third world poverty, and in the poem Vultures it more about war a more political issue. Even though poverty is a political issue it could be easily stopped but would take a long time. War alternatively would take a long time and could also easily be. In contrast poverty could only be created by other countries it could also be created by the country it’s self. For example in the poem Vultures the commandment could stop imposing rules for others to follow, this would bring a stop to evil. However gathering the money to bring poverty to end would take a number of months. The in poem Blessing I thought the country may have been living in poverty for a number of years and didn’t have water for a number weeks. This could have lead to a number of deaths.

St Jude Childrens Research Hospital Health And Social Care Essay

St. Jude Children ‘s Research Hospital is a not-for-profit infirmary located in the bosom of Memphis, Tennessee. It is an internationally recognized infirmary that pioneered research determination remedies and salvaging kids with malignant neoplastic disease and other ruinous diseases. It treats patients from all 50 provinces and around the universe, without respect to ability to pay, ne'er necessitating households to pay for intervention non covered by insurance ( St. Jude Children ‘s Research Hospital, 2010 ) . St. Jude remains the first and merely paediatric malignant neoplastic disease centre designated as a Comprehensive Cancer Center by the National Cancer Institute ( St. Jude Children ‘s Research Hospital, 2010 ) . It is presently ranked foremost in Children ‘s Hospitals for malignant neoplastic disease attention ( U.S. News and World Report, 2010 ) . St Jude Children ‘s Research Hospital encompasses an extended and impressive mission, vision, and set of values. The mission of St. Jude Children ‘s Research Hospital is to progress remedies, and agencies of bar, for paediatric ruinous diseases through research and intervention. Consistent with the vision of our laminitis Danny Thomas, no kid is denied intervention based on race, faith, or a household ‘s ability to pay. ( St. Jude Children ‘s Research Hospital, 2010 ) St. Jude has a vision to be a universe leader in the intervention and bar of ruinous diseases in kids ( St. Jude Children ‘s Research Hospital, 2010 ) . They aim to run into this by supplying exceeding patient attention and extended clinical research to better understand the ruinous diseases of childhood, enhance results of intervention, prevent diseases, minimize hurtful effects of intervention, and educate health care and research professionals on such findings ( St. Jude Children ‘s Research Hospital, 2010 ) . The overall end of these undertakings is to happen a remedy and heighten the quality of life for the kids they treat. To make a larger part of the affected population, they work to spread out and portion this cognition to heighten the intervention of kids with ruinous diseases worldwide, working towards a scheme for disease bar ( St. Jude Children ‘s Research Hospital, 2010 ) . St. Jude extremely values their patients, households, and givers that enable them to move out their Mission. To adequately adopt their Mission and vision, the organisation has outlined an expressed set of values and criterions to steer their day-to-day actions and determinations. To guarantee attachment, ongoing preparation and rating is conducted ( St. Jude Children ‘s Research Hospital, 2010 ) . The values include: advancing ethical behaviour, supplying the highest quality of medical and supportive family-centered attention, esteeming ethical, cultural, spiritual, and lifestyle differences of all those involved in the infirmary, advancing wise disbursement of every dollar donated back to the attention and research for the patients it treats, keeping a committedness to a civilization of excellence, invention, and creativeness in all that they do, holding a thrust and sense of urgency to win, being honest and accountable for actions and determinations, and cultivation of an env ironment of trust, teamwork, and regard ( St. Jude Children ‘s Research Hospital, 2010 ) . St. Jude does a antic occupation adhering to their Mission, vision, and values as noted through their increased endurance rate of all paediatric malignant neoplastic diseases, high quality attention, repeated ranking of the figure one infirmary for paediatric malignant neoplastic disease attention, and run intoing fiscal demands of the constitution with ne'er inquiring households to pay for interventions that insurance fails to cover. This last part has remained highly of import to the infirmary since first gap as most patients who enter through infirmary doors have already maxed out their life-time insurance caps and lack the support to go on paying for the apparently eternal infirmary measures ( St. Jude Children ‘s Research Hospital, 2010 ) . To be accepted as a patient at St. Jude, a kid must hold a diagnosing particular to a current disease in survey and be referred by doctors. The patient must be no older than 18 and by and large non hold received extended intervention elsewhere. ( St. Jude Children ‘s Research Hospital, 2010 ) . While the St. Jude Children ‘s Research Hospital campus is an independent wellness attention system, their ace research integrates them with kids ‘s infirmaries throughout the universe ( St. Jude Children ‘s Research Hospital, 2010 ) . St. Jude conducts all research and primary surveies within their campus but freely portions this research with infirmaries throughout the universe ( St. Jude Children ‘s Research Hospital, 2010 ) . Because of this cooperation, there is minimum fight from other installations but instead a system that works together for the interest of the kids enduring from ruinous diseases. St. Jude is the national coordinating centre for the Pediat ric Brain Tumor Consortium and the Childhood Cancer Survivor Study ( St. Jude Children ‘s Research Hospital, 2010 ) . On top of the exceeding research and attention provided for paediatric malignant neoplastic disease, St. Jude is a leader in reaping hook cell disease research and has become a primary research centre for grippe throughout the universe ( St. Jude Children ‘s Research Hospital, 2010 ) . St. Jude is internationally recognized for open uping the research and intervention of paediatric patients enduring from malignant neoplastic disease and other ruinous diseases ( St. Jude Children ‘s Research Hospital, 2010 ) . Because of the work St. Jude has done, research protocols have helped to force overall survival rates of childhood malignant neoplastic disease from less than 20 per centum when the infirmary opened, to over 80 per centum today ( St. Jude Children ‘s Research Hospital, 2010 ) . They have treated patients from across the Earth that are accepted and respected without respect to ethnicity and cultural differences ( St. Jude Children ‘s Research Hospital, 2010 ) . St. Jude has impacted the households by supplying hope to households with a inexorable forecast, deficiency of funding, and nowhere else to turn. St. Jude is the exclusive paediatric malignant neoplastic disease research centre that accepts patients without respect to ability to pay. Families are ne'er asked to pay for intervention non covered by insurance, and no kid is denied intervention because of inability to pay. ( St. Jude Children ‘s Research Hospital, 2010 ) . The American Lebanese Syrian Associated Charities ( ALSAC ) has been the sole fund-raising organisation of St. Jude since 1957, assisting raise financess to construct the constitution with laminitis Danny Thomas and his vision ( St. Jude Children ‘s Research Hospital, 2010 ) . In the 2009 Fiscal Year, ALSAC raised $ 682 million through voluntaries, corporate spouses, and givers to run into the day-to-day St. Jude runing cost of $ 1.5 million a twenty-four hours ( ALSAC/St. Jude Annual Report, 2009 ) . These operating costs include patient attention services, research outgos, instruction, preparation, and community services to suit staff and disposal of the infirmary. Patient attention services include all attention needed for active patients. This can include medical attention and life outgos for patients and households. Most patients are treated on an outpatient footing in the St. Jude clinics and are housed at one of the three lodging organisations in Memphis affiliated with St. Jude ( Target House, Grizzly House, Ronald McDonald House ) . Once remittal is achieved intervention can be transferred to a physician in the patient ‘s place community in coaction with St. Jude protocols ( ALSAC/St. Jude Annual Report, 2009 ) . In add-on to ALSAC, St. Jude has over 60 corporate spouses including: Target, the NFL, The Memphis Grizzlies, Kay Jewelers, and Chili ‘s, ( St. Jude Children ‘s Research Hospital, 2010 ) . In add-on to their corporate spouses, single givers and organisations help financially back up the work of St. Jude ( St. Jude Children ‘s Research Hospital, 2010 ) . Extra influences on St. Jude Chil dren ‘s Research Hospital include the American Medical Association and American Nursing Association who serve to steer the physicians and nurses employed by the infirmary. The policy and ordinance of St. Jude is in conformity with research policies nationwide to guarantee the safety of patients with the possible benefit of intervention outweighing the hazard. The infirmary adheres to put protocols in survey and merely deviates from them should extensive research prove the divergence to be more good and scientifically supported ( St. Jude Children ‘s Research Hospital, 2010 ) . The system at St. Jude is extremely supported by holding the research institute under the same roof as the patients with the scientists actively involved in the patient program of attention. In add-on to these ordinances, St. Jude has policies in topographic point to forestall infection spread to patients who are immunocompromised. These include non leting visitants under the age of 12, testing for illness prior to visiting, proper hand-washing instruction, and non leting visitants who have late received the rhinal flu vaccinum or unwritten infantile paralysis vaccinum with in the past four hebdomads. These policies guarantee the safety and overall wellbeing of their patients ( St. Jude Children ‘s Research Hospital, 2010 ) . The organisation of St. Jude Children ‘s Hospital is based on the vision of laminitis Danny Thomas to make a infirmary handling kids with ruinous diseases so no kid has to decease in the morning of life ( St. Jude Children ‘s Research Hospital, 2010 ) . In partnering with ALSAC, Danny Thomas was able to obtain support necessary to make this infirmary from the land up and work to make an environment welcoming to all who enter. His vision included a infirmary where kids did n't experience threatened by attention suppliers, where physicians and research workers ate alongside of patients, a infirmary where patients were allowed to go on their childhood while combating ruinous diseases ( St. Jude Children ‘s Research Hospital, 2010 ) . Harmonizing to Henry Mintzberg, an organisation can dwell of a upper limit of six parts including the strategic vertex ( top direction ) , the in-between line ( in-between directors ) , the operating nucleus ( primary workers ) , the technostructure ( workers who standardize and better work ) , the support staff ( those who work outside of the primary flow ) , and the political orientation ( beliefs, traditions, norms, values, and civilization ) ( Value Based Management, 2010 ) . The undermentioned diagram depicts the Mintzberg organisational construction of St. Jude Children ‘s Research Hospital and is explained below. ( Proven Models, 2010 ) The strategic vertex of St. Jude consists of the Boards of Directors and Governors for ALSAC-St. Jude Children ‘s Research Hospital. The Board is responsible for regulating the organisations by set uping policies and aims, choosing, naming, back uping, and reexamining the public presentation of the Chief Executive Officers, sing the handiness of equal fiscal resources, O.K.ing one-year budgets and strategic planning, and accounting for the moralss, conformity, and public presentation of the organisations ( St. Jude Children ‘s Research Hospital, 2010 ) . Below them St. Jude has the in-between line operations dwelling of the Chief Executive Officers, Senior Management Team, and the Executive Committee that straight oversee the operating nucleus. At the bosom of the infirmary are the operating nucleus of doctors, research and development squad, advanced pattern nurses, nurses, certified nursing helpers, child life specializers, psychologists, and households who collaborate to supply equal family-centered attention. The Support Staff of St. Jude consist of ALSAC as the primary fundraising organisation, the administrative organic structure, the environmental service employees, the cafeteria, the public dealingss section assisting advocator for ALSAC fund-raising enterprises, the Target, Grizzly, and Ronald McDonald houses and staff people, the ethical and legal commissions, and voluntaries who help throughout the infirmary. The technostructure of St. Jude consists of the specially named Faculty and Adjunct Faculty that standardize research in coaction with attention provided to patients. It besides includes the external advisory boards that help to standardise protocols and guarantee they are accessible and clearly stated to be shared worldwide. St. Jude has a surprisingly big technostructure of employees who work to standardise attention throughout the infirmary with respect to singularity of each patient in the research surveies. Any divergences from standardized attention are backed through the research conducted on the St. Jude campus. Because of this, the infirmary would be classified as a Machine Bureaucracy that has all constituents present and strong in their operation and passage towards the campus. The nursing function that will specifically be analyzed is the function of the Pediatric Acute Care Nurse Practitioner. Unfortunately, this function is non presently available at St. Jude Children ‘s Hospital and hence no specific occupation description or rubric is available for the specific function at St. Jude. Harmonizing to the National Association of Pediatric Nurse Practitioners ( NAPNAP ) , the Pediatric Acute Care Nurse Practitioner ( PNP-AC ) would work to supply direct patient attention direction, execute in-depth physical appraisals, interpret lab and diagnostic trials, order mediations, and execute curative interventions for kids who are acutely, inveterate, and critically ill ( NAPNAP, 2005 ) . The PNP-AC would be licensed as a registered nurse in the United States with a alumnus grade in nursing through an commissioned plan, and certified by the Pediatric Nurse Certification Board as a Certified Pediatric Nurse Practitioner – Acute Care ( PNCB, 2010 ) . To go certified one must run into certain competences and go through a board scrutiny that meets the National Council of State Boards of Nursing APRN standards ( PNCB, 2010 ) . To keep enfranchisement, one must finish go oning instruction hours and/or re-certification every three to five old ages, or as deemed by the organisation and province board of nursing ( PNCB, 2010 ) . The function of the PNP-AC would fall within the operating nucleus of the infirmary. They would work in coaction with other Physicians and Researchers at St. Jude to make a comprehensive program of attention for the patients. This would maintain everyone working towards the same end and guarantee overall patient wellbeing. They would besides work with the nurses, nursing helpers, child life specializers, and other healers to maintain them informed of advancement or hardships the patient may meet, and assist them understand the attentions that need to be provided to guarantee success of intervention protocols. They would besides work with unit directors and nursing managers should jobs or inquiries arise. They will be able to confer with with the in-between line direction or technostructure forces should inquiries or concerns arise. They would besides work with changing support staff members for outreach, dietetic consults and education-oriented undertakings. This function would strai ght interact with patients and households through their mundane undertakings. They may make outreach into the community, and behavior instruction for consumers and remunerators on current progresss the infirmary is doing. They would besides indirectly work with human resources and the finance section to obtain their payroll check. The function of the PNP-AC is really independent in impacting patient attention and results. They can name and handle conditions, prescribe medicines, obtain necessary consults and interpret consequences of ordered trials. They would supervise the advancement of attention and intervene should any alarming findings be made in response to the protocol under survey. The function would be strong in the sense that they are an independent and an independent member of the health care bringing squad that is capable of supplying a high-level of attention to patients. They have strong patient interaction accomplishments and a comprehensive cognition of attention that should be provided by the nurses. They are best able to understand the function of the nurse and depute appropriate undertakings to other members of the health care squad. The function weaknesses include the opportunity that they may non be as extremely respected as doctors or physician helpers, and the deficiency of advanced prep aration specifically in pathology and the physiology like doctors and physician helpers frequently have. Overall, the function of the PNP-AC would be a extremely operation advanced pattern function that can supply comprehensive and thorough attention to his or her patient ‘s and work as a productive member of the health care bringing squad.

Maaza Story Essay

1. Maaza story: the fruits of successful global brand The name Maaza denotes taste, enjoyment, represents diamond, in different languages and the brand Maaza has turned out to be a star performer across the region and beyond. The main ingredients for Maaza bottling are Natural Fruit Pulp, treated water, natural identical flavour and Vitamin C along with other food additives to balance the sweetness, taste & consistency of the beverage. 2. Maaza values: In our organization we create a healthy work environment enabling us to bring out the best from our employees and promote team work through mutual co-operation, pooling of resources, sharing of ideas and free expression of opinion. Our employees are totally committed to their goals and have independence and integrity in their evaluation and decision-making. 3. Maaza assurance: Maaza International is committed to provide the customers and franchisees competitive techno commercial services in its various field of expertise to achieve customer satisfaction at all levels of operation. We are committed to quality, integrity and excellence in whatever we do to meet our mission and achieve our Vision. We continuously improve the process through which we deliver our services and provide our staff with the training and tools necessary to contribute to our quality efforts. We strive to always review and evaluate our performance to guarantee the highest level of customer service. Our success is measured by the customer satisfaction and feedback. 4. Maaza Flavours: Even though the most popular drink is Maaza Mango, the other product range includes the Maaza Guava, Maaza Pineapple, Maaza Apple, Maaza Mix Fruit and Maaza Orange, the fruit pulp and concentrate to manufacture these being sourced from reputed manufactures from India, Europe and the Far East. The latest addition to our product range includes Maaza Bits, a juice drink with real fruit pieces. 5.Maaza world: Maaza Mango is a fruit juice based drink which contains an ideal combination of the famous Alphonso and Totapuri varieties of Mango pulp. The drink is formulated taking into consideration the nutritional and health aspects with a unique taste unparalleled by any other brand currently in the market. 6.Maaza family Maaza started initially with returnable glass bottles, was leader in innovated packaging solution and the first who developed PET bottles in Middle East. The aim of the company was to set up a modern soft drink bottling plant. Maaza has made its mark with diverse range of exotic juices. The drinks are packed in glass, cans, PET bottles and paper packs. 7.Maaza Advantage: perfect ingredient for a MOCKTAIL Being a fruit based juice drink, Maaza can be enjoyed in more ways than just a refreshing beverage. †¢ Perfect ingredient for a mocktail †¢ Tropical Ice cubes with Maaza †¢ The perfect blend for a fruit salad 8.Maaza Reach Today, Maaza has become the world’s favourite mango beverage brand and has won the hearts of millions of consumers for its quality and great taste. Maaza International Company acquired the rights for the MAAZA Brand name of juices with an expansive territory that covers a large part of the globe such as all of Africa, Eastern Europe, Middle East and Far East among the others. 9.Grow with Maaza: With a Maaza Franchise, you can connect with both young and old consumer across the world. Here’s an exclusive invitation to join the international Maaza by establishing your own franchise. Maaza International Co. under separate franchise agreement is presently dealing with various bottlers in different countries, granting them the rights to manufacture and distribute the drinks under the brand name MAAZA. The concentrates for manufacturing the drinks are supplied by Maaza International Co. under the above agreement. Technical assistance and periodic quality inspection by the Technical Representatives of the company are conducted regularly at the bottler’s factory to ensure that high quality and consistency of the drinks are maintained.

internet and travel essays

internet and travel essays In the past ten to twenty years the internet has opened up a world one could have never have imagined. It has made the inconvenience of everyday life convenient. People can do just about anything one the internet today, one thing in particular is arranging travel. There are many issues associated with arranging travel on the internet, such as; security, price, e-tickets, and convenience. I have conducted research on the following three web sites, www.expedia.msn.com , www.priceline.com . and www.cheaptickets.com . I have found these web sites have many accomodating features to help plan your vacation from start to finish. Firstly, the matter of security is probably the most important. If a consumer is revealing personal information or credit card numbers on the internet , that person wants to be sure the information is secure. All of the web sites researched have their policy pages which outline the security policies of that particular web site. To start with, Expedia.msn.com is a member of TRUSTe, an independent, non-profit initiative that exists to help people feel confident about using the internet. TRUSTe aims to build this confidence by promoting the principles of disclosure and fair information practices among web sites that participate in the program. Principle 1 states that, sites will explicitly ask when they need information that personally identifies you, 2 says that, sites and their necessary service partners use your personal information to operate the sites and services and to inform you of new features, services, and products from Microsoft and its affiliates, 3 states, if a web si te intends to use personal information for a Secondary Use, the site will provide you with instructions on how to decline the service, 4 says, sites that are primarily directed at children will not use Personal Information for a secondary use without obtaining the consent of a parent or gaurdain...

Googles Market Analysis The WritePass Journal

Googles Market Analysis Abstract Googles Market Analysis -2013 economic down turn that affected many companies. The paper finally identifies key features of the company’s strategy in regard to the competition and market share. Introduction Started in 1998 by Larry Page and Sergey Brin, Google is a company that has specializes in internet search and advertising technologies  (Google, 2013). The company has diversified its base after mergers; acquisitions and partnerships to include products such as desktop and mobile phones. It has 22, 0000 employees and the leading search engine in the world.  Ã‚   The year 2006 saw the company extends its web presence beyond search engine to other applications. This changed and expanded its advertising revenue base with Ad words and AdSense positioned as major income generators.   After that the company has gone ahead to incorporate various strategies in order to stay head of the competition. It is in this light that this paper examines Google’s performance between 2006 and 2013 analysing its business strategy. Google’s Performance from 2006 until 2013 In the year 2006, Google’s market share was at 59 percent. This translated to an average of 59 percent of search queries that year  (Crane, 2007). Three of its main competitors, Yahoo, MSN and Ask posted poor results, way lower than Google’s.   Yahoo’s market share in 2006 was 24.7 percent; MSN’s was 8.7 percent and Ask’s was the lowest at 4.2 percent  (Crane, 2007). In the same year, Google’s revenue went up to $10.6 billion from the previous year’s $6.1billion  (Google, 2013). Yahoo, on the other hand, earned $6.4 billion in the same year with MSN earnings totalling approximately $ 600 million  (Knight, 2007) and Ask at 2.1 million  (Schwartz, 2006). In 2007, Google increased its market share from 59 percent in the previous year to 69 percent. This put the company’s market share 10 points higher than the previous year, translating to an increment of 2 billion queries every month  (Crane, 2007). Google made $16.5 billion almost 6 billion more than it earned in the previous year. 2007 saw Yahoo one of Google’s main competitors drop below its previous year’s performance; it earned 17.4 percent from previous year’s 24.7percent. MSN and Ask, on the other hand, gained market share to record 9.2 percent and 3.9 percent respectively  (Crane, 2007). Yahoo earned $6.9 billion at the end of the year, 8 percent from the previous year  (Helft, 2007). Google continued dominating the market and by 2008, 69.5 percent of all searches done online were from its search engine. This was 0.5 percent increment from the previous year’s 69 percent  (Shankland, 2009).   This growth was largely seen as at Yahoo and Microsoft’s expense. That year, Yahoo recorded 19.2 percent of the market share, while MSN recorded 5.9 percent  (Shankland, 2009). Despite the fact that Ask maintained its bottom ranking, it gained 1 percent to record a market share of 3.8 percent. In 2008, Google performed much better than the previous years, earning a total of $21.7 billion up $5 billion while Yahoo and MSN earned $7.21 billion, and $2.47 billion respectively. In 2009, Google had increased its market share to 66.3 percent with Yahoo registering a 15.3 percent market share drop from the previous year. Microsoft introduced its new search engine, Bing and upon its debut registered 9.34 percent while Ask came in at the fourth position at 2.65 percent  (Saad Kamal, 2009). It seems that both Yahoo and Bing lost a total of 7 percent combined. Google does not also seem to be the recipient of the 7 percent since it has steadily maintained the same figure with a 1 percent increment. Saad Kamal (2009) posit that this market share is slipping away to a new entrant, the social search. Social networking sites are increasingly becoming popular and especially Tweeter that users can use in asking questions or ‘social search.’ Nonetheless, Google maintained its market dominance in throughout this year with revenue of $23.6 a difference of almost 2 billion from 2008. Yahoo, on the other hand, generated revenue worth $6.4 billion. While MSNâ₠¬â„¢s Bing and Ask came in the bottom ranking. In 2010, the situation was different for Google as it lost its market share by a considerable amount of points to 64.4% percent in April; it later on grew to 66.3 in October (Goodwin, 2011). Yahoo gained to 17.7 percent from 16.9 percent while Bing went up to 11.8 percent  (Acohido, 2010). Despite that fact, Google’s revenue for 2010 went up to $29.3 billion from the previous year’s $23.6 billion. Yahoo reported a drop in its revenue from $6.4 billion to $4.9 billion while Bing earned $50 million  (Blodget, 2010). In 2011Google’s market share grew from 65.3 percent to 65.6 percent, and this is a decrease from the year to year figure of 66.3. Yahoo continued to decline and registered 15.2 percent while Bing increased to 14.8 percent  (Goodwin, 2011). Ask declined 3 percent to 2.9 percent while new entrant AOL claimed 1.5 percent of the market share. Google continued to grow its revenue and in 2010, it reported $29.3 billion  (Google, 2013), while Yahoo earned $4.9 billion  (Yahoo! Inc., 2011). In 2012 Google’s percentage was at 66.9 of all searches conducted. Bing recorded 16 percent indication of increased market share from 15.9 percent in the previous year  (Goodwin, 2011).   Yahoo showed signs of stabilizing by recording 15.2 percent of all online searches for the past 15 months. Ask recorded 3.2 percent while AOL was at 1.8 percent drop from 2.9 in the previous year. That year Google earned $31.2 billion, with Online Services Division that Bing falls under reported $707 million revenue  (Sterling, 2012). Yahoo also remained stagnant with its revenue at $4.9. The year 2013 saw Google drop 2 points to 66.7, and Bing   at 18.1 percent and Yahoo increased a percentage to record 11.2 percent  (Miller, 2013).AOL recorded   1.4 percent. An Economic Analysis of Google   Google’s strategy has   propelled it to the pinnacle of the market and kept it there for many years  (Helms Nixon, 2010). The company has successfully implemented its open source products as well as services.  Ã‚   As the company underlines in its mission, universal access to information is one of the reason its products are increasingly used. Google has a number of valuable open source products including maps, earth, calendars, drive and many other. However the most important is its web ranking   tool, web directory   and the search engine optimiser that have made it most sort after company on the internet  (Redsicker, 2013).   Google also seems to succeed as a result of it quality offering and good customer experience. Strategic Management Insight (2013) claims that everything that the company gives its customers is of premium quality and most important, they are aimed at solving their users problems and needs.   Google is stable financially and is one o f the most profitable organizations. Strategic Management Insight (2013) explains that it has $48 billion in asset and $7billion in debt. This makes it very easy to deter any kind of competition  (Helms Nixon, 2010).   The company has access to the highest number of internet users. As seen in the above paragraphs, since 2006 until 2013 there is no other company that has stood unbeaten in user numbers other than Google.  Ã‚  Ã‚   It has access to 80 percent of world computer search market and 90 percent of mobile service search market  (Strategic Management Insight, 2013).  Ã‚   By 2012,, the company had added over 1000 patents and was ranking 21 in all companies that have the highest number of patents. This gives it a strong portfolio as compared to its competitors in the market.   The company either strives to or has integrated its products.   Google has enabled its products to operate on any system without any challenges. It compares to no other company in regard to product integration. According to the Boston Consulting Group (2013), Google is one of the most innovative organizations globally. It was also recognized as the second patent creator globally in 2012. The company recognizes innovative work cultures as its main assets. Economic Analysis of Markets Advertising market is rapidly on the rise, and this is good for Google. However in the long run this might be detrimental to the revenue collection  (Strategic Management Insight, 2013). Personal Computers are on the decline in the market, and these formed that bulk of desktop engine search market. The company needs to find ways of pushing back this competition in order to avoid losing its source of income  (Helms Nixon, 2010). The company is also faced with the challenge of turning the growing mobile device market into money. This is the market that has the potential to grow beyond desktop computers  (Fine, 2009). In addition, the growth of advertising or emerging market is seen in the developing economies where the prices are lower than in developed economies, this is an indication that the growth of advertising will be insignificant to the company in the near future. Google has a number of high quality products that are unprofitable. They seem to add no value to the company , and this is detrimental to its future. Wider Macro Content In 2006 Google launched Google Finance, Translator, and Calendar and announced its acquisition of You Tube, as strategy to expand its market. In the following year, it announced Android, and also expanded its partnership with You Tube. In 2008 Google acquired Double Click and also dedicated a website to the United States Elections. Later in 2009 Google launched Google voice, Ventures and voice search on its Android and also announced Google Chrome. Google on the other hand has not fully maximized its potential to perform better and maintain its market share based on a number of issues based on its strategy.   The number of mobile internet users is rapidly increasing, and this gives it the opportunity to establish an advertisement display platform on such devices so as to open newer markets  (Strategic Management Insight, 2013). In addition, the company can get patents through mergers and acquisitions. This will enable the company grow and compete successfully  (Ahuja Katila, 2 001). Google innovative culture has led to its introduction of a driverless car a concept that can be used in a wide scale, in future automobile model. The company though not an automobile company can license these models to manufactures as an additional income channel. Google with the introduction of the Google Chrome book Pixel Touch Screen Digitizer, Google Nexus One and HDMI Streaming Media Player have given indication of its intension to capture the electronic industry. This is a new opening for the company and is receiving a warm reception in the market  (Booton, 2013). According to Strategic Management Insight (2013), Google is currently working on fiber cables that will revolutionize the speed of content delivery online. This is consistent with its strategy of getting people to use the internet as much as possible; universal access. This would integrate the company vertically since it would have no competition in such infrastructure  (Fine, 2009). Effectiveness of Google’s Business Strategy Google generates more revenue from its web based products; this is the Cash Cow  (Shulman, 2008). In particular, its web ranking has made it monopolize the internet business. It is impossible for any online company to operate without Google web ranking and Google has used this product to exert its might in the industry. Most major companies are at the mercy of Google’s algorithm a product that determines the success or failure of any online business. It is the unseen hand that controls all businesses online. JC Penny unsuccessfully tried to break into this system and lost considerable amount of its revenue in 2011  (Fox, 2011). Google took advantage of the increased traffic and web ranking to survive the challenges associated with the global GDP fall in 2012. This was the year that the company made the greatest gain in its history commanding 66.9 percent of all internet searches. Key Features of Google’s Strategy Google’s business strategy might seem successful and one that has seen the company rise over the years, however, a close analysis of this strategy reveals monopolistic business practices. Google is a company that is financially stable and is capable of introducing as many products in as many markets as possible to divert attention of critics. In addition, Google’s greatest asset has always been its innovation. The company unveils new products and technology constantly and this has kept it a head of competition. Google’s strategy has also been a disadvantage to the company; the company has focused on acquiring online companies and grown in that regard, but it has failed to tap considerably into other streams of income.   It is not easy to point at any of its electronic products as state of the art or as a market leader. The leadership’ vision focused on the internet as the basis of its business. Conclusion Google has aggressively positioned itself in the market; it   is continuously becoming volatile with competitors and other stakeholders viewing Google as un fairly taking advantage of its strength to stay at the top. Google has successfully positioned its self in the market and with this coupled with a stable financial base, has been the reason for its success. The company through innovation, continually introduces new products that are instant hits in the market and this will be able to help it dominate. However, as seen above there are areas that the company needs to take notice of in order to stay a head of the competition.   Dependence of on product is detrimental to its financial future and call for the creation of multiple streams if income. Bibliography Acohido, B., 2010. Googles search market share slips as Bing rivalry heats up. [Online] Available at: http://content.usatoday.com/communities/technologylive/post/2010/05/googles-market-share-slips-as-bing-rivalry-heats-up-/1#.Urdg6vRdVoA [Accessed 22 December 2013]. Ahuja, G. Katila, R., 2001. Technological Aquisitions and the Innovation Performance of Acquiring Firms: A longitudinal Study. Strategic Management Journal, pp.197–220. Blodget, H., 2010. Well, Now We Know Where Those Microsoft Bing Share Gains Came From. [Online] Available at: businessinsider.com/bing-share-gains-2010-4 [Accessed 22 December 2013]. Booton, J., 2013. Smartphone, Tablet Revenue Overtaking Consumer Electronics. Fox business, 25 October. Boston Consulting Group, 2013. BCG Names the Worlds 50 Most Innovative Companies. [Online] The Boston Consulting Group Available at: bcg.com/media/PressReleaseDetails.aspx?id=tcm:12-125372 [Accessed 23 December 2013]. Crane, J., 2007. November 2007 Search Market Share: The Market, Google, and Yahoo! All Break Search Records? [Online] Available at: https://blog.compete.com/2007/12/12/search-market-share-november-google-yahoo-ask-msn-live/ [Accessed 22 December 2013]. Fine, L.G., 2009. The SWOT Analysis:Using your Strength to overcome Weaknesses, Using Opportunities to overcome Threats. Kick It, LLC. Fox, V., 2011. New York Times Exposes J.C. Penney Link Scheme That Causes Plummeting Rankings in Google. [Online] Available at: http://searchengineland.com/new-york-times-exposes-j-c-penney-link-scheme-that-causes-plummeting-rankings-in-google-64529 [Accessed 24 December 2013]. Goodwin, D., 2011. October 2011 Search Engine Market Share: Bing Losing Power? [Online] Available at: http://searchenginewatch.com/article/2124890/October-2011-Search-Engine-Market-Share-Bing-Losing-Power [Accessed 22 December 2013]. Google, 2013. 2006 Financial Tables. [Online] Available at: http://investor.google.com/financial/2006/tables.html [Accessed 22 December 2013]. Google, 2013. Our history in depth. [Online] Available at: google.com/about/company/history/ [Accessed 23 December 2013]. Helft, M., 2007. Yahoo Profits Steady; Revenue Up 8%. [Online] Available at: nytimes.com/2007/07/18/technology/18yahoo.html?_r=0 [Accessed 22 December 2013]. Helms, M.M. Nixon, J., 2010. Exploring SWOT analysis – where are we now?: A review of academic research from the last decade. Journal of Strategy and Management, 3(3), pp.215 251. Knight, K., 2007. Yahoo Revenue Up for 2006. [Online] bizreport Available at: bizreport.com/2007/01/yahoo_revenue_up_for_2006.html [Accessed 22 December 2013]. Miller, R., 2013. Google loses marketshare in latest comScore stats, but Microsoft unchanged. [Online] Available at: fiercecontentmanagement.com/story/google-loses-marketshare-latest-comscore-stats-microsoft-unchanged/2013-12-17 [Accessed 23 December 2013]. Redsicker, P., 2013. Findable Content Marketing: 3 Google Keyword Tool Tips. Content Marketing Institute. Saad Kamal, 2009. Google Bites on 72% of US Search Market. [Online] Available at: saadkamal.com/search-marketshare-nov09/ [Accessed 22 December 2013]. Schwartz, B., 2006. [Online] Available at: http://searchenginewatch.com/article/2057435/Ask.coms-Revenue-Increases-62-Percent [Accessed 22 December 2013]. Shankland, S., 2009. Google conquers 2008 search market in U.S. [Online] Available at: http://news.cnet.com/8301-1023_3-10143183-93.html [Accessed 22 December 2013]. Shulman, L., 2008. The Return of the Cash Cow. Chicago: The Boston Consulting Group. Sterling, G., 2012. Microsoft Delivers Strong Quarter: $17.4B Revenue, Bing Division Sees Smaller Loss. [Online] Available at: http://marketingland.com/microsoft-delivers-strong-quarter-17-4b-revenue-bing-division-sees-smaller-loss-10394 [Accessed 23 December 2013]. Strategic Management Insight, 2013. SWOT analysis of Google. [Online] Strategic Management Insight Available at: strategicmanagementinsight.com/swot-analyses/google-swot-analysis.html [Accessed 23 December 2013]. Yahoo! Inc., 2011. Yahoo Annual Report. Sunnyvale: Yahoo! Inc.

Essay Writing Qualities of a Good Student You Need to Develop

Essay Writing Qualities of a Good Student You Need to Develop Essay Writing Qualities of a Good Student You Need to Develop There are many traits which can help students of any grade or age to become great writers. These essay writing qualities of a good student can be learned and mastered by anyone. Love for Reading If you love reading, you will truly learn how to write great essays. The reason behind this is that the more you read, the more exposed you are to various writing habits and styles. Additionally, you learn a great deal about different ways of writing introductions, presenting ideas coherently, and sticking to different academic styles. Natural Curiosity A natural curiosity will help you to learn new things, as being naturally curious leads to natural learning. Desire to Learn New Things Every Day With a desire to learn new things every day, you will gladly accept any prompt you receive knowing that it is merely a way to learn new things each day. You will know that each book or journal you have to read for an assignment is an opportunity to gain new knowledge. Ability to Self-Organize With college level writing there are many papers, notes, books, scraps of paper, drafts of papers, and photocopies of journal articles that will get lost in the shuffle without the ability to self-organize. Knowledge on How to Motivate and Inspire Oneself When it comes to essay writing at the college level, the only way to get any better is to force yourself to learn, read, practice, and always do something that pushes you and your skills forward. This comes with the ability to motivate or inspire yourself. If you are facing a deadline, knowing how to motivate yourself (possibly in the form of rewarding with a TV show after you hit a certain milestone, or even giving yourself a night off if you meet four deadlines in a row) is what will help you stay on point. Problem Solving Skills Problem solving skills are crucial for any college student, especially with regard to writing essays. The reason for this is that the ability to solve any problem (ranging from a printer jam, a lost file on a computer, or to a need for a coherent argument in the essay) is imperative to getting over hiccups in your work rather quickly. Techno Geek Being a techno geek can allow you the opportunity to capitalize upon technologies made for writing. This includes online word processing apps, organization apps, and editing apps. With such devices you can learn to integrate your work and benefit from your writing curve. Practice Practice does in fact make perfect. If you are willing to practice essay writing repeatedly, it will bring great results. Even if it is just a journal or self-assigned tasks, you can watch your regular progress and enjoy the rewards brought about by it. In the end, students can learn how to write great essays through integrating all of these qualities. With practice, passion and love of reading, you can make great headway in your college level skills.

Language and Culture in New Zealand Organization Research Paper

Language and Culture in New Zealand Organization - Research Paper Example According to the research findings, it can, therefore, be said that various languages are spoken in the country where some are officially recognized, and others are not. These diverse languages bring about different cultures and influence the organization structure of the country. New Zealand is located in the Southwest of the Pacific Ocean. The country is mainly made up of two landmasses namely the South and North Islands. Several ethnic groups can be found in New Zealand, which includes the Maori, Europeans, Asians, and Pacific Islander among others. The country's official languages are Maori, English and the New Zealand sign language. English can be termed as the main business language, as it is spoken by 98 % of the citizens this can be attributed to the British Commonwealth ties. Maori is considered a Polynesian language which can be compared to languages spoken in other Pacific Cultures such as Tongan, Samoan and Hawaiian. As per the census done in 2006, more than 157,000 peopl e in the country speak Maori. This language has existed in New Zealand culture from as early as the country’s discovery. Maori people were the first to get to New Zealand and were later followed by the European settlers. However, it was only after passing of the 1986 Maori Language Act that the language was formally recognized as an official language. The use and the development of Maori language is consistently encouraged by the New Zealand language Commission. English and Maori are used all over the country in varied media outlets especially in radio and television programs. As apparent in most regions of the world where cultures have intermixed, Both English and Maori cultures have influenced each other. Various words have been absorbed into the vocabulary of the two languages. There are quite a number of differences in the above cultures especially when tribal circles are involved.

Voter Turmont vs Ballot Initiatives Research Paper

Voter Turmont vs Ballot Initiatives - Research Paper Example Whether or not ballot initiatives have an effect on voter turnout in the United States is a contested question. Voter turnout referrers to the number of people who take part in a voting forum like election, referendum or other gatherings. Voter turnout exhibits some hearty pattern that explains why the number of voters varies from one place to another. According to most researches done on voter turnout, the main factor that affects voter turnouts is institutional variables (Jackman, 1987). Ballot initiative on the other side is referred to a process of whereby the people are authorized to enact or refute legislations at the polls hence superseding the legislative body. An initiative is a type of election facilitated by the people with the aim of resolving issues that elected leaders fail to raise or attend contrary to public desires. In 1962, Powell’s book, ‘Contemporary Democracies’ was the first book to be published on the study of voter turnout. His 1986 articl e, ‘American Political Science Review Articles’ established that countries with nationally competitive districts whose parties and members usually have enticements to persuade voters to turn up at the polls, or those that had strong party-group association such as churches and unions were likely to have high voter turnout (Powell, 1986, p 21-22). In his conclusion, Powell said that the turnout in America is inhibited by its institutional context, and the main emphasis, which is also the most powerful variable, is on party-group associations. Voter turnout in the past years has been on a declining trend in the united State, with only a few exceptions. Although some sources from defenders of participatory, normative theorists and to some extent journalist have indicated that ballot measures that are initiated by citizens are likely to increase voter turnout, other researches refute the assertions, despite use of direct democracy having been embraced in the United States f or the last 25 years. Whereas those who prefer direct democracy dispute that citizen participation, efficacy and confidence in the government can only be increased by permitting citizens to vote directly on policy issues, those who oppose say the process will only have minimal change, and threatens to deteriorate state legislatures and replace representative democracy (Broder, 2000). Most of the conclusions based on the comparative cross-national research are vigorous and as a result, there lacks a compelling foundation over the connection between voter turnout and ballot initiatives. Institutional variables in the end get to be overstated. Use of the initiative process for over 26 years in 50 states has been linked to higher turnout rates. The initiative process is evidently assisting in increasing the number of turnout in electoral participation. For example, in the 1990’s the discrepancy in turnout rates between initiative and non initiative states has been on the rise ove r time, estimated at 3% to 4.5% higher in presidential elections and between 7% to 9% higher in midterm elections (Tolbert Grummel & Smith, 2001). The rate of ballot initiative measures is increasing in the United States, with an increase on the use of initiatives to decide policy matters. In states such as California, Mississippi, Colorado,

Which of the current management challenges,globalization,managing Assignment

Which of the current management challenges,globalization,managing adiverse workforse, technological innovation and ethics are likely to have the greast impact on Googles future operation - Assignment Example For instance, managing a diverse workforce and adhering to ethical and moral codes of conduct would continue to impact the organization’s future operations; therefore, management must be adept in apprising themselves of current and future trends affecting these areas. However, there are more relevant issues affecting technological applications where Google could be affected; such as security issues, breaching privacy and confidentiality concerns and protection of personal and organizational domain from hackers, cyber terrorism, and other forms of intrusion. As such, Google’s future operation would depend on how their organization could significantly assist in the improvement and solution of cybercrime, for instance, or other concerns affecting future technological applications. By reinventing themselves and by assuming a proactive stance in scanning the external global environment for opportunities and addressing eminent threats, Google should be able to sustain market dominance and leadership in

The movies Salt of the Earth and The Battle of Algiers Essay

The movies Salt of the Earth and The Battle of Algiers - Essay Example The strength of the women depicted in these films can only be said to be admirable because it shows that it is not only men who have the fortitude or capability of fighting for what they know to be their rights. It can be said that while women have increasingly taken up an active role in the societies that are depicted in the films, the bias and segregation against them is still an ongoing process, which need to be addressed. The roles that women lay in these films shows that they are an important part of the society, because they not only bring within it a different view of things, but they also bring the diversity needed to ensure that revolutions or social movements are successful. The films show that despite the fact that the men, who dominate the society, have denied these women the opportunity to take up their rightful position in society is quite unfortunate and that such discrimination should be remedied, to ensure that there is equality within the society. The films being analyzed provide a clear picture of how women are treated not only in the society as a whole but also in their personal lives as well. It is a fact that the films address instances concerning the gender differences and bias against women that take place within the society, and because of what can only be perceived as the men’s emotional distance, there seems to be nothing that is being done by the men, in the societies depicted, to remedy this situation. The films therefore show that the matter of the discrimination against women in their respective societies should be addressed because this is the only way through which the issues involved can be understood and addressed (Nunes 9 16). The films which have been analyzed provide a small picture of the biases that women underwent in the society and one would state that the issues that these films address are only some of the cases that existed in the societies depicted and still continue to do so today. It is most likely that future research will make more revelations concerning the treatment of women in the societies, depicted in both Salt of the Earth and The Battle of Algiers, to demonstrate the prominent roles that these women played in the social movements of the said societies. These films seem to have been developed in part with the intention of sparking a movement towards a change in the attitudes that put women in such different situations from their male counterparts. In addition, it can be said that these films seem to be a challenge to the men who view them to take up the responsibility of showing more concern and consideration towards the women in their lives. It can further be said that the men in society should stop using women in their societies merely for the sake of sexual fulfillment, and should instead treat them with the respect that they deserve, since they are equal participants in the development of their societies. The films being analysed depict societies dominated by men and this has created a situation where women are not treated as equals and are instead relegated to the background (Pfaelzer 120). In the films, it can be seen that women, have yet to establish themselves well within the society to ensure that they excel on an equal basis as their male counterparts. Instead, women face many challenges in order to find success in an environment which can only be considered to be extremely hostile to them.

FAMILIES IN CGLOBAL CONTEXT Research Proposal Example | Topics and Well Written Essays - 2500 words

FAMILIES IN CGLOBAL CONTEXT - Research Proposal Example In other words, families have become more pluralistic in recent times then ever before. Changes because of globalization mean the decline in the American families. Charles Murray, a reporter in Wall Street Journal directed illegitimate births as the most critical problem with more devastating affects than any crimes. American families have to confront challenges like high divorce rates, illegitimate births, pre-marital sex, decline in birth rates, loss of family functions, etc. The highest official divorce rates are in United States when compared to other developed nations. The high divorce rates are a threat to the continuation of familial institution. Children experience mental illness, perform poorly at their schools or display other signals of maladjustment. The sexual revolution is also the dominating factor that threatens the existence of American families because it promotes premarital sex and illegitimate births. Transformation in American society had been escorted with decli ne in fertility. Before the era of globalization, families were considered to be miniature society (Roopnarine, 2005). The shifting of functions from the family to other institutions has made it less important because of decrease in social responsibilities. With the advent of globalization, families in Mexico that were once customarily closely knit, appear to be dispersed, specifically among the young rural migrants who go to urban areas for better job opportunities. Meanwhile, the elders of the family are abandoned frequently to fend for themselves while the young male members of the family are lost in the intermediary regions of the urban centers (Grusky, 2001). The migrations of young people have made them abandon their cultural values for which they were known for. Also, there has been a decline in equally positive close relationship and bond that existed between the elders and the youngsters of

The movies Salt of the Earth and The Battle of Algiers Essay

The movies Salt of the Earth and The Battle of Algiers - Essay Example The strength of the women depicted in these films can only be said to be admirable because it shows that it is not only men who have the fortitude or capability of fighting for what they know to be their rights. It can be said that while women have increasingly taken up an active role in the societies that are depicted in the films, the bias and segregation against them is still an ongoing process, which need to be addressed. The roles that women lay in these films shows that they are an important part of the society, because they not only bring within it a different view of things, but they also bring the diversity needed to ensure that revolutions or social movements are successful. The films show that despite the fact that the men, who dominate the society, have denied these women the opportunity to take up their rightful position in society is quite unfortunate and that such discrimination should be remedied, to ensure that there is equality within the society. The films being analyzed provide a clear picture of how women are treated not only in the society as a whole but also in their personal lives as well. It is a fact that the films address instances concerning the gender differences and bias against women that take place within the society, and because of what can only be perceived as the men’s emotional distance, there seems to be nothing that is being done by the men, in the societies depicted, to remedy this situation. The films therefore show that the matter of the discrimination against women in their respective societies should be addressed because this is the only way through which the issues involved can be understood and addressed (Nunes 9 16). The films which have been analyzed provide a small picture of the biases that women underwent in the society and one would state that the issues that these films address are only some of the cases that existed in the societies depicted and still continue to do so today. It is most likely that future research will make more revelations concerning the treatment of women in the societies, depicted in both Salt of the Earth and The Battle of Algiers, to demonstrate the prominent roles that these women played in the social movements of the said societies. These films seem to have been developed in part with the intention of sparking a movement towards a change in the attitudes that put women in such different situations from their male counterparts. In addition, it can be said that these films seem to be a challenge to the men who view them to take up the responsibility of showing more concern and consideration towards the women in their lives. It can further be said that the men in society should stop using women in their societies merely for the sake of sexual fulfillment, and should instead treat them with the respect that they deserve, since they are equal participants in the development of their societies. The films being analysed depict societies dominated by men and this has created a situation where women are not treated as equals and are instead relegated to the background (Pfaelzer 120). In the films, it can be seen that women, have yet to establish themselves well within the society to ensure that they excel on an equal basis as their male counterparts. Instead, women face many challenges in order to find success in an environment which can only be considered to be extremely hostile to them.

ABORTION AND EUTHANASIA Essay Example | Topics and Well Written Essays - 1750 words

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The convict Essay Example for Free

The convict Essay He says the thick-ribbed wall that oershawdow the gate to given out his opinion about what he thinks the prison looks like. He creates word pictures because he wants all his readers to imagine the shape of the prison. Personally, I think that the prison, which the speaker is talking about, would be looking like a castle with a very thick and giant wall surrounding the centre of the building. William Wordsworth had written down what he had felt about the prison. He describes his feelings when he first steps into the prison. In the third stanza, the third and forth lines I 3 pause; and at length, through the glimmering grate, that outcast of pity behold. He given out his feeling when he walks through the gate, William Wordsworth thinks that the prison is pity. Samuel Coleridge also demonstrates his feelings about the prison, but he does not mention the structure of the prison. He only describes the atmosphere inside the prison. Unlike William Wordsworth, Samuel Coleridge does not use one of these victims inside the prison to support his negative description of the prison. In The Convict, we know that the speaker is focusing on just one prisoners life and the whole poem is just surrounding this prisoner. However we have not been told that what that prisoner had done, which had caused him to be jailed. Although we do not know his crime, we know that he is held captive in what Wordsworth calls a dungeon in line 10. The fact that the main character of this poem is a convict shows that Wordsworth is remaining true to his promise of portraying characters of low and rustic life. It is not difficult for all of us to guess what the language would be in the poems before we started reading the poems. The language inside these two poems matches the title prison. Both of these two poems uses negative adjective to support the writers views. For example dark and poor does support the views from both writers. In the poem The Convict we can find the kind of language that we would expect, in the semantic field. It recreates the dark atmosphere of a prison with words such as deep and sadness in lines 7, pity in lines 12, dark in line 25, terror in lines 40, victim in lines 45 and disease in lines 32. The most impressive one is his life-blood is dried in lines 21 because I think these are the most suitable words to represent the writers thoughts about these prisoners. The concept of freedom as a primary law of nature is evident in the opening lines of The Convict. The poem begins with an inspiring description of evening in which The glory of evening was spread through the west in line1. The speaker goes on to explaining that a feeling of joy that proceeds the calm season of rest. Freedom will heal the dark side of prisoners. Rang loud through the meadow and wood in line3-4. 4 In The Dungeon we can find the same kind of semantic field with words such as poor and against in lines 3, poverty in lines7, savage faces in lines 14, evil in lines 7. However, I think there is one description which is the most suitable to express the writers feeling about the prisons. In line 13 and friendless solitude, groaning and tears, expresses the feeling of the writer when he first walked inside the prison, he seems to have written the poem just because he did not like the atmosphere in the prison. But we can also find another lexical field that evokes some kind of hope in the last few stanzas in both these two poems. In The Dungeon, the writer uses the last stanzas to create an atmosphere which is opposite to the first stanza. The words such as Nature in lines 20, sunny and fair in lines 23 are all positive language and that is what the writer wants to change to provide a better condition for these prisoners. The same technique of using positive language also appears in The Convict, for example plant thee again in the end line, brother share in lines 48. But by comparing The Dungeon and The Convict, the writer of The dungeon seems to be using more positive language rather than The Dungeon. The language also tells us that the intention of these two writers to change the conditions inside the prisons is very strong. But the different levels of using language between these two poems may express the different levels of hatred between these two poets. I think in The Dungeon, Samuel Taylor has used his personal view to write down what he felt about the prison. On the other hand, in The Convict, William Wordsworth has a third person been using a third persons view to express and to write down the poor condition of prisoners. Overall, the rhetoric and language, I think the speaker uses in The Convict displays more hatred than the speaker uses in The Dungeon. The concept of freedom as a primary law in these two poems is evident. The Convict begins with an inspiring description of dusk in which The glory of evening was spread through the west in line1. And The Dungeon shows the happiness of freedom Thy sunny hues, fair forms, and breathing sweets in line 23. I think both of these two poems are using a simple and direct language to express their main ideas. And sometimes irony and imagery appears again and again to emphasize the importance of freedom.

Relationship Between Consumption And The Self Essay

Relationship Between Consumption And The Self Essay Consumption has always been an important aspect of human society, in different ways at different times and in different places (Clarke 2003). The consumer revolution, the birth of which is a subject of debates (McKendrick claims to have discovered it in the eighteenth century England, Williams- in nineteenth century France, and Mukerji- in fifteenth and sixteenth century England), represents not just a change in tastes, preferences, and purchasing habits but a fundamental shift in the culture of the early modern and modern world. (McCracken 1988) The consumer revolution is seen to have changed Western concept of time, space, society, the individual, and the state. Western culture gradually became increasingly dependent on and integrated with the new consumer goods and practices, which appeared from the sixteenth century onwards; culture and consumption began to fashion their present relationship of deeply complicated mutuality.(McCracken 1988) In such a consumer culture, consumption has an important significance to the meaningful practices of peoples everyday life. That is, they not only make their consumption choices from the products utilities but also from their symbolic meanings. Basically, consumption is employed not only to create and sustain self but to locate people in society as well. However, from a critical point of view, seeking to create the self through symbolic consumption can also contribute to the enslavement of individuals in the deceptive world of consumption. The following paper seeks to explore the theoretical approaches regarding the relationship between consumption and the self. {In the postmodern world} Our Identity is moulded as consumers. (Sarup 1996, p.120) Living life to the full became increasingly synonymous with consumption. (Gabriel and Lang 1995, p.7) The construction of self in modern society is considered to be invariably linked to consumption. The modern society undoubtedly represents a consumer culture, where peoples life functions in the scope of consumption. (Firat and Venkatesh 1995) It is, peoples social arrangement in which the relation between lived culture and social resources, between meaningful ways of life and the symbolic and material resources on which they depend, is mediated trough markets .(Slater 1997, p.8) Hence consumption is of great importance to the allusive practice of individuals everyday life. Along with the creation and maintenance of the self, consumption is also employed in order to locate different individuals in society (Elliott 1994a). The various material goods that people buy, the ideals and beliefs they held show who they actually are and whom they identify with. Indeed, people consume various things not only for satisfaction of personal needs but also for creation of their self-creation projec ts (i.e. for sense of significance in their pursuit of being ), which may be achieved symbolically through mundane consumption. The validity of this is confirmed by a considerable amount of literature. Lang and Gabriel argue that whether one is looking for happiness, identity, beauty, love , et cetera, there is a commodity somewhere which guarantees to prove it. In McCracken point of view, different products embody qualities that reach beyond their attributes or commercial value, which means, they are capable of carrying and accommodating cultural meanings. Symbolically, people use these meanings in order to create cultural idea of the self, to obtain and maintain lifestyles, to represent social connections and to promote changes in society and the self. (McCracken 1988) In other words, people consume these cultural ideas in order to exist in this culturally composing world. McCracken (1988a, p. Xi) confirms the latter point: without consumer goods, certain acts of self-definition a nd collective definition in this culture would be impossible. Shopping is not merely the acquisition of things: it is the buying of identity. (Clammer 1992, p. 223) Sartre (1998) argues that The bond of possessions is an internal bond of being. (p. 588) He emphasizes on the idea that people come to know who they are trough what they possess. By actually observing their material possessions they structure and sustain a notion of existential self. The idea of seeing is of vital importance, because as Sartre states to see it is already to possess it. In itself it is already apprehended by sight as a symbol of being . Thus, when see a superb landscape, people are capable of obtaining a notion of possessing the given landscape, and then associating it with their sense of being . This idea illustrates how people acquire a feeling of existing trough window shopping alone. To have is to be concept is also asserted by Belk (1988) and Dittmar (1992). Dittmar (1992, p. 204-06) argues: Material possessions have socially constructed meanings this symbolic dimension of material objects plays an important role for the owner s identity. This suggests that material social reality in an integral, pervasive aspect of everyday social life, of constructing ourselves and others. Belk (1988) in his examination of the connection between having and being , states that it is a two-fold process working in both directions respectively. Not only do people place their self-identities into their possession but they also integrate the latter into their identities; that is mirrored in the so called self-extensions process (i.e. the extended self). As extension of the self, peoples possessions not only enable them to find their actual characters but to achieve or adjust their sense of continuity from the past. Thus, material possessions act as a capacity to manage individual s life in its current course. As stated above to have is to be but to have also means to belong . Richins (1994, p. 523) states, Possessions are part of the social communication system and are sometimes actively used to communicate aspects of the self. Undoubtedly, when obtain personal possession that expresses peoples individual sense of identity and their sense of belonging to a group and collective identity. Material things encompass symbolic meanings, trough which a bridging of the self to others in society is possible. Dittmar (1992, p. 11) states: The notion that we express our identity trough our material possessions, and make inferences about the identity of others, on the basis of what they possess, means that there must be socially material objects as symbolic manifestation of identity. Nowadays, people are able to use consumption symbolically in order to gain a considerable sense of belonging to various imagined communities (Anderson 1983) or different neo-tribes (Maffesoli 1988). Thus, people consume different products that add to the symbolic means of identification of the self, trough which they associate themselves emotionally with those sharing their lifestyles. (Gabriel and Lang 1995) Consumption, as it has been stated in the above paragraphs, provides people with symbolic meanings to construct their self and identity, but it also can imprison them to the superficial sense of self and the enduring consumption. Therefore, from a critical perspective, to have means to be enslaved. If I am what I have and if what I have is lost, who then am I? (Fromm 1976, p. 76) According to Fromm, seeking to obtain a sense of being trough having hides a risk of losing it since having may not stay permanently. Contrary, he raises the idea that people realize the self by giving and sharing practices, et cetera. To have contributes to peoples enslavement of their own possessions. (Fromm 1976) People become slaves (i.e. commodities) in the realm of goods (Giddens 1991). Faurschou (1987, p. 82) argues: {Postmodernity is} no longer an age in which bodies produce commodities, but where commodities produce bodies: bodies for aerobic, bodies for sport cars, bodies for vacations, bodies for Pepsi, for Coke, and of course bodies for fashion total bodies-a total look. The colonization of the body as its own production/consumption machine in late capitalism is a fundamental theme of contemporary civilization. The belief that people are capable of exercising their freedom through certain choices seems unrealistic. Actually, we all not only follow lifestyles, but in an important sense are forced to do so-we have no choice but to choose (Gidddens 1991, p. 8). Also, Elliot (1994b) states that the pleasure, more specifically the immediate one derived from numerous consumption practices may imprison people in the scope of addictive consumption. Gergen (1991, p. 74-5) shows some apprehension over freedom of consumption: Yet this same freedom ironically leads to a form of enslavement. Each new desire places its demands and reduces one s liberties. Liberation becomes a swirling vertigo of demands. Daily life has become a sea of drowning demands, and there is no shore in sigh. The will and eagerness to be more, to grow more, to accumulate more and more, and more results in suffering and self-destruction of the individual. The only possible way of letting go this degenerated cycle is to accept the idea that to be is merely an illusion. Consequently, people should let go of their will to be , leave alone the desire to have . Considering all that has been stated above in the current paper about relationship between self and consumption strongly confirms their cooperative coexisting within and in developed societies of the contemporary world. The consumer is seen as caught in a cultural project (McCracken 1988), which main purpose is to achieve a full completion of the self. The consumer machine provides individuals with the necessary cultural materials in order to rationalise their varying ideas about themselves and their social roles in society. All of their cultural notions are embodied in the symbolic nature of goods, and it is through their possession and practices that individual understands the meaning in his own life. As Kavanaugh states, individuals in a society create themselves or define themselves culturally through the objectification of {a culture s} conceptual models in centrally prescribed phenomenal forms (McCracken 1988). It is through the systematic endowing of the meaningful properties of objects/goods that individual satisfied the opportunity and responsibility of self-definition. The logic and directions of this process of self and world construction through the nature of goods has been increasingly understudied and since recently it has been drawn accurate exploration. But which still needs further examination.

An Analysis of On Sitting Down To Read King Lear Once Again Essay

An Analysis of On Sitting Down To Read King Lear Once Again The poem "On Sitting Down to Read King Lear Once Again" by John Keats is a sonnet about Keats' relationship with the drama that became his idea of tragic perfection, and how it relates to his own struggle with the issues of short life and premature death. Keats uses the occasion of the rereading this play to explore his seduction by it and its influence on himself and his ways of looking at himself and his situation in spite of his negative capability. From the first few lines Keats alludes to the great romances of the previous ages as opposed to William Shakespeare's great tragedies. While it could be discerned that Keats is referring to his poem Endymion: A Poetic Romance, the underlying meaning of the lines remains. Keats writes "O golden tongued Romance, with serene lute!/ Fair plumed Syren Queen of far-away!/ Leave melodizing on this wintry day,/ Shut up thine olden pages and be mute." (Lines 1 - 4). Keats here is shutting out the idyllic romantic notions he cannot at this time cling to due to the ever present spectre of death that hangs above him. Keats forsakes the romantic here leaning instead toward the tragic, which is what he perceives his short life to be. In these opening lines Keats seems to be a desperate, and morose storyteller who forbids himself the taste of the ideal, regardless of how strong a pull romance has for him. Keats is forced to command the romance to "Shut up thine olden pages and be mute!" (4) in orde r to pull himself away from it. This shows not only the strong attraction romance holds for Keats, but also Keats' recognition of the Romance as a personified thing he can converse with and bid "Adieu!" (5). The use of ... ...ime it is clear that Keats has succeeded in accomplishing the transition of the Phoenix into immortality, as Keats still lives on over one hundred seventy five years after his death in his poetry and our memories ON SITTING DOWN TO READ KING LEAR ONCE AGAIN by John Keats O golden tongued Romance, with serene lute! Fair plumed Syren, Queen of far-away! Leave melodizing on this wintry day, Shut up thine olden pages, and be mute: Adieu! for once again the fierce dispute (5) Betwixt damnation and impassion'd clay Must I burn through; once more humbly assay The bitter-sweet of this Shakespearian fruit. Chief Poet! and ye clouds of Albion, Begetters of our deep eternal theme! (10) When through the old oak Forest I am gone, Let me not wander in a barren dream, But when I am consumed in the fire, Give me new Phoenix wings to fly at my desire.

Case Management Essay

Workflow, Business Process Management and the management of Unstructured Documents Plethora of unstructured documents such as text documents, spreadsheets, images, XML components, videos, podcasts, email messages that exists around in a large enterprise and it represents the enterprise’s information assets. The problem is that in today’s competitive environment there is an ever increasing generation and use of unstructured electronic documents. It has become highly imperative that there has to be an enterprise wide lifecycle management of these documents which can enable the workers to access the documents in a relative business context. Many product companies and experts dealing in the area of content management and business process management have proposed that a semantic relation is to be derived between documents and business domain. Thus, the semantic network that eventually gets formed will result in efficient search and filtering of these unstructured documents. Types of data: Structured and unstructured data People use and create unstructured data on daily basis. Although they may not be aware, people create, store, retrieve unstructured data in the form of emails, word documents, excel spreadsheets and other forms. The unstructured content has no data type as such so it requires human intervention to tag the data with some relevant keywords and meta tags so that it can be read by machines and applications. Structured data is also being used by people and such data is easily managed by technology being allowed for querying and reporting as the data type is predetermined and relationships are explicit. There are two categories of unstructured data: 1) Bitmap Objects: Images, videos, audio and other non-language based files 2) Textual Objects: Word documents, Spreadsheets, Emails and other written or printed language documents Most of these object types can’t be tapped easily to extract relevant information by technology or methodology as technology today can only address textual objects. With the advent of technologies like Enterprise Content Management (ECM), it has become possible to address unstructured data. Data mining and other analysis tools exist to query and analyze structured data. However, the challenge remains in bringing both the worlds of structured and unstructured data together. Once when they are brought together is when the most value can be derived and gained but this is where the highest level of challenge exists. Few challenges are listed below: 1) Irrespective of having the data in a word document format it may not be consumable from a semantic level perspective 2) A compatible technology may not be able to give insight in to the context of the information unless it is read 3) The way we interpret is largely subjective Organizational Challenges Today the organizations are inherently complex in structure and the departments are loosely connected while they work in isolation. They only come together when there is a need which leads to an internally disconnected approach. These large organizations need to be responsive to the customer and market needs. In order to be responsive they need to be agile and flexible when it comes to leveraging their matrix management structure as a whole. This can pose some long term as well as short term challenges. The path to overcome these challenges is to have follow business process which entail the entire organizations. In most organizations, wherever the business processes exist they tend to be isolated to a specific department and are usually manual. This leads to manifestation of various management and operational challenges. Some of the consequences that come up due to these challenges are listed below: 1) Due to inaccurate and untimely information generated as a result of isolated units of an organization, it becomes difficult for management and employees to take correct decisions 2) As information may not be aligned to business context or a business process it may lead to inconsistent decisions 3) Broken or incomplete workflows lead to generation of inconsistent and poor information 4) IT systems may act as inhibitors even if they support business processes when they lack system integration that would hide a single view of the information 5) Strict business rules, policies and procedures can lead to delay in fetching important information Organization and business process alignment These hurdles and challenges which the organization faces are due to factors such as inflexible procedures, legacy infrastructure, orthodox management which include: 1) Manual approach even when business processes and frameworks exist 2) IT enablers found in departments and functional silos making information sharing and gathering labour intensive and tedious 3) IT and other infrastructure is maintained centrally which may not provide quick solutions and service to meet the requirement of internal users 4) As organization is dependent on vendors or contractors for maintenance, support and development of IT and other infrastructure it raises issues of managing changes by themselves. Organizations need to orient themselves around process rather than functionally. They have the necessary infrastructure and technology in place but the challenge is to align all of it together using business processes. Aligning the organization to business processes and automating the same will help in solving decision making bottlenecks and will integrate functions, departments, core systems to deliver measurable business value. As of now most of the organizations, have IT infrastructure which comprise of applications that address each department separately. These departments may have business processes that cater to the purpose of the department specific function but this may lead to creation of unstructured and structured data in isolation from other departments defeating the purpose of one goal of the organization. Due to lack of integration between department’s applications and business processes it leads to creation of islands of redundant information for each department. Knowing that there is duplicate information across various applications residing in various departments there will be multiple points of integration which makes it even more complicated. There is a requirement of point to point integration to resolve this. This increases business risk, delivery costs and it becomes even more important to retain existing talent who can handle the data and information well. IT challenge On drilling down, the problem of not being able to use unstructured data along with structured data semantically whilst the data is specific to each department’s function and not business process of the organization is a challenge for the IT support department of organizations. Integration of silo applications and automated business processes across departments with respect to the overall business context pose many intricacies which makes it is a very challenging and a costly exercise for the IT function. Few of the reasons are listed below: 1) Laborious task to integrate a variety of business processes and applications 2) Changes in particular to each function may become difficult to replicate across the organization each time 3) Data across functions can’t be normalized due to existence of data in multiple format 4) Data inconsistencies due to unavailability of an information master leads to dependency on data stored on spreadsheets These kind of challenges have typically no end so a comprehensive solution has to be worked out which is robust and serves the goal of the organization by delivering value flawlessly. Workflow Model, Business Process Management (BPM) and Enterprise Content Management (ECM) It is Workflow Automation and a Business Process Management System that will solve the business and technical problems that have been described in this paper so far. A workflow model is automation or a semi-automation of business processes. On the other hand Business Process Management is a method for managing the workflow model while continuously evaluating its performance and closing the feedback loop. Business processes form the nervous system of an organization or an enterprise. Business Process Management (BPM) is a discipline that empowers an organization to analyze, automate, re-design, streamline, monitor and improve business process while providing end to end visibility and control from technology to people. An organization has numerous business processes which take place every now and then. They may be simple or complex and may rely on unstructured data. For e. g. Banks have a business process to process the fresh loans application, local retailer has a business process to order new inventory and more. Business processes are the means which enable people, system and information to work simultaneously in order to meet organizations’ goals. However, it is not as easy as it sounds. Consider an example where in an insurance company the claim officials need digital photos to process a claim, customer representative need customer records and statements, accounts personnel need invoice approvals to disburse the required amount. To address such multi dimensional situation companies are resorting to capabilities of Enterprise Content Management (ECM) which is Business Process Management (BPM) to integrate, optimize, and automate processes and information. This solution enables organizations to make timely and accurate decisions. Together BPM and ECM businesses are able to deal with explosion of business related content which in turn helps them in becoming nimble and agile. Primarily, there are three changes that drive the need for businesses to become nimble and agile. They are: 1) Creation of islands of business relevant content internal and external to the organization 2) High maintenance cost of information created and stored by disparate sources 3) Incremental strain on IT to meet core business requirements while driving process innovation In response to these needs ECM and BPM enable organizations with the following: 1) Empower all employees to develop process centric solution 2) Quickly synchronize information from disparate internal as well external data sources 3) Couple processes and content to meet business requirements Businesses today need to use the content that is available across the business processes rather than letting it remain restricted under applications specific to a department or a function. Holistically, the content needs to be put to use for a greater benefit and a better ROI. Management of Unstructured Documents ECM has become one of the major software category post consolidation of various solutions like Document Management, Document Imaging, Web Content Management, Digital Asset Management while collaborating with BPM. It shouldn’t be treated as only a software category but can be primarily looked at as a strategy to manage all unstructured information – images, web content, media assets and records. Secondly, its job is to ensure that the content is put to use by the business users as per the business processes. The ECM solutions available today are built to support today’s dynamic requirements of the organization. They are scalable and high on performance when it comes to handling islands of new content and information with respect to complex business processes. Their design is such that they can integrate any kind of unstructured information with business processes and provide features such as process modelling, analytic capabilities, simulation and activity monitoring. They are also capable to handle process exceptions and can respond to demands for content from associates or customers. It is deduced that ECM as a technology and as a strategy enable information management professionals to manage the unstructured information in the organization to reduce risk, improve productivity in order to bring customer delight. Market Overview Organizations are increasingly adopting ECM to manage the increasing volume and growing diversity of unstructured content which now represents around 80% of the information residing in the enterprise. The opportunity identified is to devote similar rigor to unstructured data as being given to structured data. The market for ECM registered a double digit growth between the year 2004 to 2007 but it slowed down to single digit in 2008 primarily due to recessionary conditions. As per data gathered by Gartner, around $3. 3bn was collected as license and maintenance revenue for ECM. The ECM market has forecasted compounded annual growth rate of 9. 5% through till 2013. It is expected that the revenue generated from ECM markets worldwide would exceed $5. 1bn by 2013. The ECM market has seen major consolidation between the periods of 2003 to 2007. Large players such as IBM, Oracle, EMC have been acquiring companies to capitalize in this space. For example, EMC went on spree acquiring Legato, Document, Captiva and Document Sciences. Autonomy acquired Interwoven and Open Text purchased Vignette to become the largest independent vendors in this space competing directly with Microsoft’s Sharepoint. Market Drivers In spite of the recession which forced businesses to refrain from technology spending, the ECM market remained insulated from it for the following reasons: 1) Increase in volume and complexity of content is the reason for concern and investments in ECM henceforth 2) Pricing pressure from open-source vendors stimulating higher demand 3) It targets the overall ROI of the organization As there is a need to manage risks that come along with tonnes of paper and vast variety of digital content, a focus has been brought on governance and content rationalization. Vendors are addressing this by providing different stakeholders or customers with products that serve their purpose while keeping in mind the overall business processes of the organization. Recognizing this focus area many enterprises have become conscious about the lifecycle, access management, availability and cost of the content. There has been a slowdown in the ECM market due to the recessionary climate as it made the decision makers cautious about investments. In a research conducted by Gartner it was noticed that during this period companies have started looking for a thorough business case and ROI justifications for any kind of technology expenditure. However this could also turn out to be positive for the ECM market as these are the times when the organizations will realize the benefits of ECM solutions and frameworks. Conclusion Business Process Management and Workflow are not about moving documents across departments. It is about aligning businesses to their core processes and they provide the catalyst to exploit knowledge base to provide improved customer service. Thus, help in delivering measurable bottom line benefits in variety of business cases. List of References Toby Bell, Karen M. Shegda, Mark R. Gilbert, Kenneth Chin, Mick MacComascaigh. 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Blair (October 2004), An Enterprise Content Management Primer, The Information Management Journal